I built HomeVenture to be the roofing company I'd want working on my own home.
Justin Stark, Owner.
A computer engineer turned roofing contractor. Born and raised in Evansville. Living in Newburgh now with my wife and our two young kids. This page is the long version of why I started HomeVenture and what I built it to do for the homeowners we serve.
Before HomeVenture
The path that led to a roofing company.
I went to St. Benedict, then Memorial, then earned a degree in computer engineering from the University of Evansville. After college I spent several years working as a systems engineer.
Engineering taught me a specific way of thinking about problems. Every decision should be documented. Every specification should be in writing. If a system fails years later, you should be able to trace exactly what was built and why. Tolerances are not feelings. Test coverage is not optional. The point of all that discipline is not bureaucracy. It is that when something does go wrong, you can find out what happened and fix it without arguing about it.
On the side, I started renovating houses. That is where I first ran into the gap between how engineers approach a project and how the construction industry typically approaches one.
The Pivot
Why I left engineering for roofing.
The contractors I hired during those renovation projects all had similar patterns. Verbal commitments about quality. Technical details glossed over. Guarantees that lived on a handshake. No documentation of what was actually installed when something needed to be revisited years later.
It bothered me. Not because the contractors I worked with were bad people. Many of them were skilled craftsmen. The absence of documentation discipline meant a homeowner had no way to verify the work was done right and no way to enforce a guarantee when it wasn't.
I got my residential contractor's license and started taking on roofing projects directly, with the documentation discipline built in from day one.
Over the next couple of years I focused on roofing specifically. Roofing rewards the documentation discipline more than almost any other trade. It is the single largest exterior surface on a home. The component most exposed to weather. The system where a manufacturer warranty depends on installation specifics that most homeowners never see. The trade where "I hope they did that right" is the default homeowner emotion.
HomeVenture launched in 2022. The point was simple. Bring the engineering documentation standard into residential roofing. Every step photographed. Every guarantee in writing. Every project file delivered to the homeowner at closeout.
The Engineering Mindset on a Roof
What documentation actually means.
When I say HomeVenture documents every step, I do not mean we take a few photos and call it a project file. I mean:
- Pre-install photos of every existing roof condition the homeowner should know about
- Decking documentation, before and after, with photos of any rotted boards we replace
- Dry-in coverage photos showing full deck underlayment, not just code minimums
- Install-in-progress photos at every major stage
- Ventilation calculations specific to the home, not a generic guess
- Material specs for every component installed, including step flashing dimensions, pipe boot ratings, and the manufacturer-specified shingle nailing pattern we used
- A photo of the magnetic sweep across the entire work zone before closeout
- The manufacturer warranty documentation that you keep
- The seven RockSolid Guarantee terms, signed and dated
The complete file goes home with you at closeout. Paper copy in a binder. Digital copy on request. You keep it for the life of the roof. If you ever sell the home, the next buyer gets a documented history of what is under their shingles.
That is what I mean when I say "the receipts."
The full version of how we work the 16-step process from start to finish lives on the Our Process page. Every step is backed by the RockSolid Roof Guarantee.
What I Do Every Day
The owner closes every deal.
I'm at every initial inspection. Every estimate is mine. Every contract I sign personally. I walk most jobs during the install, and I am at the final walkthrough on every project that needs one.
This is unusual in residential roofing. Most companies have a sales force that pitches the job, a project manager who oversees the crew, and an owner who is rarely on a job site. The structure works for volume. It does not work for documentation discipline. The person who sold you the job is rarely the person standing behind it three years later.
At HomeVenture, the person who shakes your hand at the inspection is the person who answers your call if something does not feel right two years in. That is me. Every time.
The installation crews we work with are the same two crews on most HomeVenture jobs. Not a rotating cast pieced together project by project. They have been trained on our 16-step documentation standard. They know what gets photographed and when. They know which flashing dimensions are non-negotiable. They know that a roof I'm not satisfied with gets fixed before I close the project, not after.
Most roofing companies use whichever crew is available the week you need a job done. Some weeks the crew is sharp. Other weeks it isn't. We work with the same crews repeatedly because consistency in the install matches the consistency in our documentation. The crew that installs your neighbor's roof in May is the crew that installs your roof in June.
Roots
From Evansville. For Evansville.
I have lived in this area my whole life. Evansville for most of it. Living in Newburgh now with my wife and two young kids. Most of my extended family lives within ten minutes of our house.
When you hire HomeVenture, you are hiring a roofer who is going to see his customers at the grocery store and at his kids' future school events. The accountability is built in. If we do a job poorly, I hear about it from someone I know. If we do a job well, I hear that too. Both are by design.
HomeVenture exists to be the roofing company I'd want working on my own home. The homes we work on belong to my neighbors. That standard does not get more local than this.
The Promise
What you can hold us to.
Three lines I repeat in every conversation about HomeVenture:
- We don't ask you to trust us. We hand you the evidence.
- You should not have to climb on your roof to know the job was done right.
- Buying a roof should be a decision you make once. We build them that way.
These are not slogans. They are the constraints I built the company around. Every documented step, every written guarantee, every photograph, every project file is in service of those three lines.
Ready for a roof you can prove was built right?
Schedule a free inspection. I'll come walk your roof, document what I find, and explain exactly what your project would include. No high-pressure sales conversation. No upsell. Just the roof, the plan, and your decision.
Backed by the RockSolid Roof Guarantee. Seven written guarantees included with every HomeVenture roof.